Global Data is your content library where you can store all the essential details about your business, staff and services. Using Global Data makes it easy to add and change business relevant content throughout your website with a few clicks.
Apart from the convenience of having all your data in one place and fast production time, Global Data also automatically structures and marks up your information, helping search engines identify the type of content you have on your website. Read more about the value of having structured content here.
Global Data for multi-language websites
You have the option to specify Global Data on a per-language basis if you have a multi-language website. The Editor will automatically match Global Data items with the relevant language on your website.
Business information is where you add basic information about your company, such as company name, address, contact information, etc.
Include Business Information on your website
Using business information from Global Data on your website is easy and efficient as the information will change throughout your website once you update it in Global Data. Learn more about how to include Global Data in the Text module here.
The Business information section of Global Data consist of four categories:
- Business category and conversion goal
- Contact information
- Company information
Information included in the Business information section can also determine specific behavior on your website, for example the timezone selected determines whether your business is indicated as being open or closed in the Open now module.
The conversion goal is the desired action that you want a visitor to take on the website, hopefully converting them into becoming a customer. It can be based on the following four types: neutral, email, phone and deal. The specific conversion goal selected will impact the design and layout of your website if it's based on a conversion-driven template. For example, if the goal is set to phone, the header may display a phone number while the goal email will display an email address or a contact form. The specific design is determined by the template used.
In this section you should enter your regular business hours, from Monday to Sunday. The opening hours are displayed in the Opening hours module on your website.
Add opening hour intervals
You can add opening hour intervals, for example if you're closed for lunch. To add a new interval, click on the + icon on the right side of the relevant day.
Click on the clock icon on either the open or close time. A clock will appear, where you'll find the two options at the bottom: All day and Closed. Use these options when your business is closed on a particular day or if it's open during the whole day.